I’ve been at a ‘brand acceleration’ seminar this morning, thanks to a good friend who’s about to blast onto the scene with her new business about detoxifying your home.  In the room were hundreds of people who all know some stuff about something.  Some were professionals who’d been hard at it for 20+ years, others are just damn good at the particular thing they do with not a clue how to get their message out there.

In the space of a few hours I heard from a man who makes art deco furniture and now has a partnership with Rolls Royce installing secret compartments, met a woman that paints Buddah and whose coffee table books are huge in Singapore and spent a lot of time marvelling at the fact that all of us know a thing or 2 about something that someone, somewhere in the world will find interesting – and could even change their life.

I got to thinking about how to harness all of those “thing or twos” into thousands or even millions of things that really could change the world- or at least give people a place to go for really good, practical advice about stuff.

Now, admittedly this is a very new idea that has only just started to bubble around….and, unlike me to dive right in and have a crack, I’m going to kick things off by inviting some of my known associates to contribute to a new feature section on chatterbrooke, called I Know A Thing or 2 About.

For example, I know people who Know A Thing or 2 About:
Helping kids read
Baking the perfect pizza dough
Getting invited to events without ever hosting one
Detoxifying your home
Making fitness fun
Cheese and perfect flavour combinations
Growing crops
Making gadgets work
Finding time for everything

I know a thing or 2 about some stuff too, and so I’ll start. But not right now.  I have to think of something I know a thing or 2 about first.